Client: Nike
Director: Billy Boyd Cape
Production: Riff Raff
Casting Director: Sophie North Casting
Casting Associate: Isobel Mascarenhas-Whitman
Featuring: Raheem Sterling
Nike’s latest Just Do It film highlights the inspiring story of Manchester City and England winger and attacking midfielder Raheem Sterling, who is leading the way in supporting the next generation of athletes in England and beyond.
As a kid from the London borough of Brent, Sterling grew up dreaming of playing at Wembley Stadium. But he wasn’t expected to win his first England cap at age 17. He wasn’t expected to play more than 50 times for his country, or to win two premier league titles by 24 years old. He wasn’t expected to influence and inspire the next generation.
But he did — and he does. Shot on location in the streets where Raheem’s dream began, the film is directed Billy Boyd Cape at Academy Films.
The spot follows a series of empowering murals which appeared throughout Raheem’s home town. A sixth and final mural now permanently spans the outside wall of Ark Elvin Academy. The team photo shows Raheem side-by-side with the academy’s current students, defiant, and ready to smash all expectations. The artwork was created by Nike with Crowns & Owls and Wieden+Kennedy London.
